Marketing Automation ensurers that your marketing campaigns, in all its forms, reaches your audience in all the platforms they use without breaking a step, a schedule, or a service level agreement. Just type the name “Marketing Automation” on a Google search, and it will yield you an eyebrow-raising seven million results. In Smart Insights’ survey of 1,500 ‘hands-on’ marketers, 13% named Marketing Automation as the most significant trend in digital and marketing media in 2016. Content Marketing still reigns at 22% while Big Data is a respectable number two at 17%. More impressive is Market and Markets’ projection that the value of the technology will zoom to $5.5 billion in 2019.
While popularity and the prospect of your competitors jumping on this bandwagon might move you to do the same, there are far more interesting and relevant statistics about Marketing Automation you should know about. These figures speak more of how the technology can be useful to you and your marketing ventures:
The numbers and the results show that Marketing Automation has fulfilled the expectations and the objectives of the organizations that have implemented it. A marked increase in customer engagement translates to long-term repeat business. Productivity and efficiency likewise improve at a significant rate while costs are reduced. Customers who regularly receive automated marketing content from the company stay loyal, and become inclined to purchase its more expensive offerings. The leads also rises — and with it, their conversion into actual sales which contributes to the overall revenue.
That is what Marketing Automation can also offer your business. With the entire spectrum of organizations, from Fortune 500 to small startups, implementing the technology to contact their customers, trying it out will place you in good company.