10 Important Statistics You Should Know About Marketing Automation – and Why

These figures speak more of how Marketing Automation can be useful to you and your marketing ventures.

GuidesFor Team

Marketing Automation ensurers that your marketing campaigns, in all its forms, reaches your audience in all the platforms they use without breaking a step, a schedule, or a service level agreement. Just type the name “Marketing Automation” on a Google search, and it will yield you an eyebrow-raising seven million results. In Smart Insights’ survey of 1,500 ‘hands-on’ marketers, 13% named Marketing Automation as the most significant trend in digital and marketing media in 2016. Content Marketing still reigns at 22% while Big Data is a respectable number two at 17%. More impressive is Market and Markets’ projection that the value of the technology will zoom to $5.5 billion in 2019.


While popularity and the prospect of your competitors jumping on this bandwagon might move you to do the same, there are far more interesting and relevant statistics about Marketing Automation you should know about. These figures speak more of how the technology can be useful to you and your marketing ventures:


  • About 80% of businesses which used Marketing Automation saw their number of leads increase.  Another 77% translated these leads into actual sales. (Source:  Hatchbuck)


  • Companies that used Marketing Automation experienced a 34%  increase in sales productivity. (Source: Pardot)


  • Email campaigns disseminated through Marketing Automation received 18 times more revenue than those that were sent manually. (Source: Salesforce)


  • About 47% of leads garnered and nurtured by Marketing Automation spent more on purchases larger than leads obtained from other sources and which had not been tracked by the technology. (Source: KaPost Blog)


  • Organizations that regularly obtain and develop leads through Marketing Automation generate more sales-ready leads by as much as 50%. They also do so at a reduced cost of 33% less the usual expense per lead. (Source: KaPost Blog)


  • 73% of marketers who regularly tap Marketing Automation say their efforts have reached heightened levels of efficiency. (Source: Statista).


  • 71% of high-powered marketers say they use Marketing Automation as a tool to map out their buyers’ journey. Another 88% say that the technology is driving improved customer acquisition, satisfaction, and retention.  (Source: Small Biz Trends)


The numbers and the results show that Marketing Automation has fulfilled the expectations and the objectives of the organizations that have implemented it. A marked increase in customer engagement translates to long-term repeat business. Productivity and efficiency likewise improve at a significant rate while costs are reduced. Customers who regularly receive automated marketing content from the company stay loyal, and become inclined to purchase its more expensive offerings. The leads also rises — and with it, their conversion into actual sales which contributes to the overall revenue.


That is what Marketing Automation can also offer your business. With the entire spectrum of organizations, from Fortune 500 to small startups, implementing the technology to contact their customers, trying it out will place you in good company.




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