3 Marketing Automation Trends You Should Know About – And Why

Marketing Automation is the new way of life. By utilizing a more systematic approach to marketing initiatives, your team will be better able to track and monitor progress and profit margins.

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Whether you’re a business owner or a technical officer, you know how hectic work can be. From meetings, reports, data management to client servicing, it can at times be difficult to manage everything. However, with the right tools and support mechanisms, businesses can streamline their operations and make execution of tasks and responsibilities easier.

Simply put, Marketing Automation refers to software which enables the execution of marketing campaigns and tasks with little to no manual labor. With the right mix of features and functions, repetitive tasks like email blasts, newsletters, SMS messages, social media updates, and other digital duties can be automated.

Technology is constantly evolving to meet the changing demands of the market but not all organizations are able to tap the huge potential technological advancements offer. According to industry experts Brian Downard and Ehsan Jahandarpour, 78% of marketers claim that automation technology increases revenue and 75% of brands using it do exprerience ROI in under 12 months. Moreover, Brian and Ehsan estimate that you’ll save more than six  hours in production per week.

When Marketing Automation is implemented successfully, businesses can expect an increase in leads and conversions which will spell out more revenue. As a sophisticated yet easy-to-use platform, it’s a powerful instrument for converting leads into actionable prospects.

Marketing Automation trends you need to know

The need to meet customer expectations in terms of experience, interaction and service makes Marketing Automation the go-to tool in the business world. Below are the top trends and business insights related to automation:

  1.    Social Media Campaigns: There is a greater premium on customer-centricity and the concerted effort to add more value for target audiences. With the length of time consumers and the general public spend on social media, Marketing Automation functions geared towards target audiences on social media are of growing importance.
  2.    Targeted Email Messages: Email has quickly become one of the primary modes of communication – be it personal or business interactions. Marketing Automation can help provide insight into shopper behavior through analysis of real-time browsing and cart data. Armed with this information, targeted messages can be sent to recover lost revenue and minimize track abandonment.
  3.    Customer’s Data Privacy: There is a greater focus on how businesses secure sensitive customer data and as an inevitable obligation, retailers take on through their interaction with the market, Marketing Automation software is being employed to protect all the data that the company gleans from the customer.

Marketing Automation is the new way of life. By utilizing a more systematic approach to marketing initiatives, your team will be better able to track and monitor progress and profit margins. As an all-in-one tool, its integrated and analytics system provides full visibility into your agency’s efforts.

More and more enterprises have realized the value of automation, making it one of the largest growing segments of business development today. Improve your sales and marketing performance by integrating the right people, process, data, and strategy. Ensure your businesses’ survival and learn more about why Marketing Automation’s integration across your marketing and sales systems is a must.